Sokno pride
Brand Strategy, Social media design, Print Collateral
THe Background
SoKno Pride is a vital community organization based in South Knoxville, Tennessee. Since December 2025, I have served as their Director of Graphic Design, leading the visual direction across all platforms. Below is a showcase of how I translated their core identity and their 2026 theme of Past, Present, Future, into a cohesive, multi-channel visual narrative.
Brand strategy
When I stepped into the role, SoKno Pride’s brand guidelines consisted of a logo set and a basic color palette. Recognizing the need for a stronger, more adaptable visual identity, I set out to scale and formalize their brand guidelines.
My goal was to create an expansive, flexible design system that genuinely reflects the organization's unique, empowering presence in the community. Drawing inspiration from the 2026 theme, I developed a comprehensive suite of new brand assets and guidelines.
Social Media Design
Print collateral
