GRey Dot Games
Brand Strategy & Design
THe Background
Grey Dot Games is an innovative game developer pushing the boundaries of traditional tabletop gaming. Their mission is to create unique, immersive experiences that tap into symbolic, narrative meanings.
Brand strategy
Grey Dot Games approached me with a distinct creative vision: they wanted a brand identity built around the concept of a rabbit, deeply rooted in the nostalgic culture of video game "easter eggs." The challenge was to balance a fun, mysterious concept with a clean, professional aesthetic that stands out in a competitive market.
We embarked on a collaborative exploration to bring this vision to life. These are the three initial concepts developed during the ideation phase, followed by the final, chosen logo design that perfectly captures the studio's unique spirit.
Brand Design
“Heaven was a true professional throughout the project. She was very communicative, promptly responding to messages. The collaboration felt seamless, and I was extremely pleased with the high-quality work that was completed in a short amount of time. If I have similar projects in the future, I will absolutely hire her again, provided she is available.”
— Derrick, Grey Dot Games